East Coast Lifestyle is a clothing and accessories brand that captures the essence of Canada's Atlantic provinces. Founded in 2013 by Nova Scotia university student Alex MacLean, it rapidly evolved from a school project into a cultural icon. The brand celebrates the East Coast's unique identity, featuring designs inspired by nautical themes, provincial flags, and maritime symbols that resonate with both locals and expatriates.
Fly Fishing Hoodie Restock
Brief:
Get fishing enthusiasts and outdoor lovers
Who value both functionality and style in their gear
To purchase East Coast Lifestyle's restocked and expanded fly fishing hoodie line
By highlighting its premium quality and new colour options
The Idea:
We centered our campaign on the perfect blend of East Coast passion and practical outdoor wear. Our messaging emphasized the hoodie's premium materials and durability, positioning it as essential gear for fishing trips and everyday wear alike. We created excitement around the restock of popular colors and built anticipation for the new addition to the line, appealing to both loyal customers and newcomers to the brand.
Results. The campaign reeled in $25,000 in revenue, proving that when you cast the right message to the right crowd, they're ready to bite.
