Brief:

Get nostalgic millennials and Gen X parents
Who grew up watching The Big Comfy Couch and now have disposable income
To buy Retrokid's Big Comfy Couch collection
By tapping into their childhood memories and offering exclusive, limited-time designs

The Idea:

Starting with a teaser and countdown that wound up the curiosity clock, we then launched into a full-blown nostalgia fest across email and SMS. Each message built on the last, sprinkling in Loonette wisdom, Molly mischief, and a healthy dose of FOMO.

Results. Dust bunnies weren't the only thing we swept up. This campaign clock generated $87,000 in revenue—not too shabby for a 10-second tidy.